Cloper
A cloud wardrobe mobile app that helps busy professionals organize wardrobe.
Overview
Cloper is a cloud wardrobe service app that provides personal wardrobe stores and weekly cloth package delivery.
The goal of this project was to come up with a solution for singles living in big cities about arranging wardrobe and daily styling.
Timeline
Sep-Dec 2019
Role
Product design
User research
Platform
Mobile app
Methods
Persona
Competitive Analysis
IA
How do we style & organize our wardrobe?
Living in big metropolitans with a fast-paced life, super high rent but the small limited apartment, could we help you to get out of this situation? What about starting with saving your space and time to store and think about every day.
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Difficulty in daily styling
Have limited knowledge of what to wear appropriately and matching
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Difficulty in managing wardrobe
It takes a long time to wash, manage, and update clothes
Request item/look
Browse & manage clothes
Browse & manage clothes
Who might be interested in the app and what's their needs?
Qualitative Interviews
Mike
Age: 29
Occupation: Software Engineer
Location: San Jose
Status: Single
Goals: Focus on work and manage work-life balance, save time to get rest during spare time.
Frustrations: Mike found out that is hard to dress appropriately for hangout and special events, and he is getting tired of wearing hoodies with the company logo 5 days a week.
Jacob
Age: 36
Occupation: Founder of a Tech Start-up
Location: San Francisco
Status: Single
Goals: Manage wardrobe efficiently and professionally.
Frustrations: Jacob doesn't remember how many shirts he has and which need to be cleaned and how to combined with tones of other garments to create better looks. Sometimes he needs a look for a special event or an emergency.
Sue
Age: 35
Occupation: Senior Product Manager
Location: Oakland
Status: Single, with daughter
Goals: Save more time to spend with her daughter when off work.
Frustrations: Sue is a single mom who has a super busy work pace, she has job requirements to dress appropriately but she does not have enough time to shopping and update her closet.
Their Needs
They are very busy at work, balancing work and life is kind of hard for them at this age, especially for males in the tech industry. They don't have time and desire to manage their wardrobe, not all of them want to wear a black T-shirt 24*7.
Pain Points
1. Choose what to wear appropriately is hard and costs too much time.
2. Tired of cleaning and organizing clothes, especially for males' lives alone.
3. They need styling suggestions for special occasions or events.
4. Shopping behaviors based on the current wardrobe take time and risky.
Competitors Analysis
PRO
Online shopping platform
Five pieces per packed delivery
CON
Too many questions before started using the service
More focus womenswear
PRO
Reliable items from own brand
Unlimited Exchanges & Free Shipping
CON
Expensive renting service
PRO
Onsite locations with one-on-one styling service(Nordstrom owned)
Customize service for menswear
CON
Only available with one brand
Location: Bay Area
Gender: Male
Status: Single
Age: 25-45
Income Level: Middle - High
Education Level: High
Industry: Tech and related
Solution
Cloper is a wardrobe management service company that offers professional styling service combined customers' current clothes and suggested items to create a modern new closet, organize, clean, deliver once or twice a week, and automatically update wardrobe based on preferences and special occasion needs.
Brand Message
Logo Design
What is Cloper app?
Cloper app is our customers' premiere wardrobe management system application, user could easily check weekly styling plans, request items, browse their closets, and buy new items.
Wireframes
User Flow 1
User Flow 2
User Flow 3
